Industry Influence on Prescribing Rates

August 3, 2016

In this Medical News Minute, Dr. Bobby Lazzara looks at pharmacy industry-sponsored meals and rates of prescribing the promoted drug.

In this Medical News Minute, developed exclusively for Endocrinology Network, Dr. Bobby Lazzara discusses a study examining industry payment data (sponsored meals) and Medicare prescribing records. Were physicians influenced by their pharmacy reps to prescribe the promoted drug?